What would I like my Distributor to spend money on?

I believe by my distributor spending money on these three things, it would be the best way to reach to a wide range of my target audience which are mostly young female teenagers.

1. Posters- this would enable me to market my film so that it would be appealing to my target audience even before I showcase it which will be useful in a sense where it would market my film to a large audience of teenagers
2. Media advertising- in terms of TV adverts- this would benefit me as my film will gain popularity which as a result demand wide range of cinemas to showcase my films as well as film festivals.
3. Merchandising- which include things like action figures, ring tones, clothing, screen savers, calendars etc. It also involves manufactures which make  approved logo devices, images or character likenesses on specific products. This is very important as it would give me a chance to make money from the film and use to budget various resources.
4. If I was to gain an extended amount of money, I'll market my film more effectively by creating an official website that will reach my target audiences. This is because, official websites include: extended  clips, trailers, exclusive behind the scenes footage, exclusive photos, and online competitions as well as many more. All these factors enable my target audiences to familiarise themselves with the film as well as gain a wider range of audiences as all of these factors engage people to desire to know more about the film.
5. Also, creating or adding various soundtracks of the film and distributing them to many websites such as Amazon or I Tunes is very a effective way in reaching my wide target audiences as it enables people to have an idea of the concept, theme and mood of the film before and after watching it which allows them to be able to also familiarise themselves with the film.

Question 3: What kind of media institution might distribute your media product and why?

An institution is a company that disperses a media product for audience consumption. The kind of media institution I would have distributed my media product is the United International Pictures. The reason why I would pick this institution is due to the fact that it is a joint venture of Paramount Pictures which have distributed many films that relate to my film such as Hannibal and The Unborn. Due to the Horror elements of both films such as the concept of Ghostly characters of the unknown, United International  Pictures as well as Paramount Pictures will be good institutions to distribute my film as they have successfully distributed similar horror films that relate to my own.  

Question 4: Who would be the audience for your media product?

Through analysis of my survey results, I was able to get a fair understanding of the type of audiences my horror film appeals to. On the above, this is an image of a typical member of my target audience. She is a female of 16 years who enjoys watching a lot of horror films. Her favourite horror films are a variety of types of Horror like thriller and paranormal; her favourite movies include paranormal activity 1&2, scary movie and orphan.   As well as films of horror, she also watches a lot of TV shows- especially CSI, The Wire, Luther, Charmed etc. While watching films and TV shows, she likes to drink a lot coke, sprite and supermalt. During the weekend, she enjoys going out with friends to the cinema, to the park and clubs. On the way to each destination, she prefers to ride her bike or take train; travelling buy bus makes her feel claustrophobic. During holiday period, she enjoys spending quality time with her whole family especially on holidays to Disney Land Paris and Butlins. Throughout her holiday, she enjoys taking part in activities such as archery, swimming, go- carting etc. After taking part in these activities, she likes to indulge in restaurants like Nandoes, Harvester, Chinese cuisines etc.

Question 4: Who would be the audience for your media product?

After completing my film, I had more of a clearer understanding of the type of audiences my media product will appeal to. In my film, the things that would have appealed to my audience of young teenagers- mostly girls is the association of the main character. She is a female who is left vulnerable to fend for herself. Most teenagers these days, due to many negative life experiences, they are left vulnerable to all dangers as their emotions fluctuate. For this reason, their innocence attract things that are able to   prey on their innocence and use it to their advantage. Moreover, through many methods of research, I had realised young teenagers between the ages of 14 and above preferably prefer to watch horror movies associated with the supernatural and the unknown.

 For this reason, I was able to construct a character who is relatable to them through the elements of the suspense of the unknown. This was emphasised through the ghostly character in my film in which haunts the innocent girl. Furthermore, the subject matter will also appeal to the target audience. In my film, the main female character is a young girl had an abortion. This is relatable to the teenagers who are my audiences because again through research, I realised that most girls of that age are sexually active- statistics prove. For this reason, by me choosing my character to have an abortion will send a deeper message to the audiences. It would create the awareness that being sexual at that premature age could have its consequences.

Question 2: Media Product representation Evaluation

Question 2:  How does your media product represent particular social group?On the left, the picture is of the main female character in the film ' The Unborn' and on the right is a picture of the main character in my own Horror film.

Both characters are similar as they are representative of a particular social group; young, innocent females who are preyed on by things that like to feed of ones fear. In the film ' The Unborn', the female character shown in the top left is being haunted by her ghostly dead twin brother. She portrays  the social group of young females who have traits of innocence, gullibility and paranoia. This is shown in the movie when she has to unravel many secrets and information from unknown sources to get to what she must know. In the same way, the main character in my film shows traits of young female groups who tend to be paranoid about everything due to the mistakes they had made in the past which they believe has come to avenge them. For example, in my film, the main female character had an abortion and she becomes paranoid wherever she goes as she believes she is hearing voices and see ghosts which could all be potentially hallucinations.

Horror Film Rough Cut Review

During this week, me and my partner was able to edit more of Horror film and start adding some opening titles. To get some advise and constructive criticism, we showed our whole class a rough cut of our Horror film tittle and added some feedback in what we did well and what we can improve.

Firstly, what we had done well was the effect of the sound effects in various scenes which had complemented to the dark mood of the film. For example, the constant Foley sounds of ghostly whispers throughout the film added a very uneasy and dark mood to the film in which captivated audiences to what was happening in the scenes. This contributed to the scare factor of the film which was what me and my partner wanted to achieve.

However, some effects did not work or compliment the scenes such as classical roman catholic church music. It was not continuous  and started unexpectly and it had jumped to quick into the scene which made the transition into the scene not smooth. Also, me and my partner had to cut a lot of scenes and materaial in our editing which took a toll on the smoothness of our scene transitions as it made it again too jumpy.

Morever, another constructive critism we had heard was the lighting of our camera. Due to the fact that we had shot all scenes at night, there were various scenes that were too dark. What we will do to improve the quality of the lighting is to change the contrast of the lighting in editing so that the scenes will be able to be seen clearly.

Overall, all strenghts and weaknesses we had recieved from our review will be taken into consideration and used to improve the quality of our work.

Jelly Babies opening titles

In conjunction to my research on opening titles, I was able to impute my knowledge of the research in to my opening horror film work. As a result, I was able to conduct a sensible order on how and when I want my credits to be seen in the first few scenes of my Horror film.This was displayed through jelly babies and posted notes as shown below.

OPENING CREDITS

During last weekend and this week, I was able to do research in and out of class on opening credits of a variety of films. During my research, I was able to find out many information in which I will input in my own film.

Firstly, I found out that most opening credits are shown really fast and there's a specific order in which each title is in. In most cases, the title of film are not shown first.

Secondly, the fonts, colours and sizes of the credits always compliment the theme of the film. For example, in then film 'SE7EN', the credits have a bright red colour  and the fonts are in italics. Through this, the audiences automatically are aware of the theme of the film- horror. Moreover, I researched more on opening credits by analysing the times in which each credit was placed at in both films; 'SE7EN' and ' Vertigo'. I displayed both my analysis on a timeline which is placed at the bottom

FIRST EXPERIENCE OF EDITING MY HORROR FILM

In my lesson today, I was able to start my first day of editing my coursework horror film. This was one of my most difficult challenges to date.
My first obstacle was the simple fact that me and my partner had shot too much footage and the duration of various footage were too long. As a result, we had to cut down on a lot of material and even leave out certain scenes.

Editing was also very challenging as me and my partner had clashed a lot. Scenes that I preffered to include was not what my partner preffered and vice versa. To solve the situation, which had to emerge both scenes into the editing but cut down the duration of the scenes.

If I was to do anything differently in my editing, I would add more footage that we originally planned to add as an effect. There were many scenes we had filmed that were very unique which were never included in the editing of the film as it was too long or it didn't compliment with other scenes before or after it. However, as me and my partner continue to edit our film, we will use more effective scenes as well as video and sound effects such as blurring and foley sounds to create various moods and make every scene very effective and dynamic to watch.