RECEPTION THEORY

MUSIC VIDEO TARGET AUDIENCE

For my music video, there is a particular type of audience I'll be trying to aim at. Both male and female teenagers is the specific audience is whom I choose to target my music video as they are the future and I believe its my duty as a teenager myself to bring a certain message to all teenagers which I can get out there through my music video.  The type of teenagers- aged 12 and over are those who are different and as a result are casted out of society. They are not afraid to be alone and as result, have no friends. Some of their characteristics include the following:

Due to the fact the teenagers I choose to target my music video at are unique, they tend to listen to a unique style of music. Something that modern teenagers today wouldn't consider to listen to on a daily basis such as indie/ country music- possibly some rock music as well. Artists such as Ed Sheeren and Hurts are the sort of artists they will prefer to idolise. 

Moreover, due to the fact that they like to isolate themselves from society, my target audience will probably prefer to spend their weekends in the comfort of their bedrooms listening to music and being artistic such as drawing and sketching. And if they were supposedly going out, public transport is what they will prefer to avoid and instead walk shorter distances and cycle longer distances. This is because public and crowded places may make them feel insecure, paranoid and uncomfortable. 




As a result, even the place they live are isolated council estates such as the image on the side. These estates are quiet and not many people live here. And the teenagers who are less privilege live in small hostels. 

Some their favourite TV shows to watch when they have nothing else to do are cartoons such as Dragon Ball Z and Pokemon. While watching these sort of shows, there type of drinks they choose to drink while the shows are on are mostly alcohol even though they are underage. They are defiant due to their loneliness so drowning their sorrows away by drinking beverages such as Guinness makes them feel whole. 


Also in their spare time, they would probably cycle as well skate as a sports. And if they were to have a partner or companion to accompany them during their sports, they would be just like them. In addition, after a long time playing sports their preferred restaurants to dine will be fast food restaurants such as MC Donald's and KFC.