I deliberately chose this video due to its excellent techniques to use unique elements to make the video memorable. For example, throught the duration of the music video, the screen is split into three. This is different and unique as it allows viewers to visually see the artists imbalanced emotions due to the heart break of loosing his partner.
The music video portrays a storyline which every person rather male or female can relate to. Consequently, it gives emphasis to the lyrics of the song which makes the song in itself realistic as well as believeable.
The mis-en-scene as well as the storyline illustrates a sensual tone to the song which links to the genre of the song. RNB and soulful music normally have a very sexual/ sensual tone so the video uniquely conforms to this stereotype through the action as well as storyline which is cleary shown
